Website development is a complex procedure. It is an amalgam of several small processes in coordination with one another that makes up the larger picture. There are millions of websites on the World Wide Web. However, some are more successful than the others and some lag behind likewise. Though the basic steps of website development are the same, what makes the difference is the importance placed on key features.

Here are 3 building blocks or a successful website.

1. Clean and Strong Coding
HTML is the foundation of the web. And following closely is the CSS markup. Both the elements form the basic coding of the website and decide the functionality of the same. HTML and CSS markup form the basic structure of a website and their quality eventually determines the quality of the website.

It is very important to build a website with quality code structure and then repeat the debugging process frequently in order to ensure a strong website. By doing things right from the very beginning and base level, you can negate the possibility of problems later on.

Always validate your HTML and CSS. This ensures that the website performs well across all major browsers and operating systems. HTML validity ensures browser compatibility which further ensures maximum accessibility.

User-Friendly Interface
It is very easy to get carried away and incorporate complex functionalities in your website in order to show off your technological expertise. However, often it happens that the interface becomes so complex that users find it difficult to browse through and navigate easily.

Website interfaces should be kept as simple as can be. Complex features often tend to confuse the visitors and distract their attention. They only add up to the visual appearance and do absolutely nothing to enhance the functionality of the website. Fancy interfaces distract the purpose of the website. Therefore, it is best to build a simple and user-friendly website interface that serves to facilitate smooth performance of the website.

Elements and Features on the Website
The elements and features that you incorporate or include in your web pages can either promote website usability or act as a hindrance to website users. Features like Auto-Play Music should be completely avoided. If at all you need to incorporate music on your website, make sure you provide an option to your visitors to turn it off. Likewise, it is not a good idea to use extremely small font sizes no matter how good it looks. Small fonts decrease the readability of website contents and until users are able to read through the website, they cannot understand what you are trying to communicate.

Focus on creating a website that is clean, has a strong interface and can be easily understood. Instead of including cool features and jazzy site elements, build a website that would please your audiences and make them visit again and again.

-Chad

NotionDesignGroup.com

There are several parts on your website that can be altered to boost your online visibility to search engines. Let’s start with the items that can be seen with the eye.

Visible On Page SEO are parts of your site to optimize that you can see. These can be put in by you if you built your site, if you have access to a content management software by your developer or you can tell the person developing your site to do this for you.

THE PAGE TITLE is the very top bar of your web browser right next to the browser logo. This should say exactly what your site is. You can make it a phrase or a complete sentence. Just make sure it is stating exactly what your site is about.

URL or your web address should be very clear as to what type of company or site you are.

Headings with H1, H2, H3 HTML tags are seen by search engines as more important than the other content.

HTML tags are seen by search engines as the most important thing on your site. Make sure whoever builds your site enters them in so that the search engine can pick them up.

Page text is somewhat important, make it relevant and be careful which words you italicize or bold - be choosy.

Even if your website looks good the eye, search engines may see it differently. You need to plug certain clues into your site to make it stand out to the search enging and help them understand the main point and type of site you have. People can then find you site based on what you really want them to find rather than being misguided. You need to make sure you use the right keywords in the page content. Your page title needs to be short and use the right keywords. You need to use the same keywords in the H1, H2 and H3 tags on the page as well, and if you can, put the keywords into the URL or your web address name.

Invisible On Page SEO are parts of your site to optimize that you can’t see, but search engines can.

Description - When building your site you should inclued a brief description what your company is about or what your site is used for.

Keywords -These are designated in your site’s HTML code, keywords give search engines a general idea about the content of your site.

Any one of these tips if done alone will not really have much affect on your searchability, but if done correctly the combination of them will make all the difference.

-Chad

NotionDesignGroup

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online – use SEO wisely!