Senior care is rapidly changing. Baby boomers don’t want their grandma’s Assisted Living Facility and Gen X is right behind them. ActivAge is redefining what senior care looks like by introducing a franchise of Daytime Senior Care locations – entertaining and caring for a new generation of seniors.
They needed a brand identity to lead the charge. Something unique that rises from the sea of drab and muted senior care brands.
We designed a brand identity system that fuses America’s golden age with the joy of a carefree Caribbean vacation. The brand will extend to franchise location across the country as they grow into an emerging market.
In addition to the brand identity, we designed the interior storefronts that will become part of the unique daytime experience of each location. Think tropical resort meets Main Street USA.