ActivAge

Fun and Engaging Senior Day Care
Branding | Web Design | Print
Case Study 4.0 – ActivAge
Background

Senior care is rapidly changing. Baby boomers don’t want their grandma’s Assisted Living Facility and Gen X is right behind them. ActivAge is redefining what senior care looks like by introducing a franchise of Daytime Senior Care locations – entertaining and caring for a new generation of seniors.

They needed a brand identity to lead the charge. Something unique that rises from the sea of drab and muted senior care brands.

Solution

We designed a brand identity system that fuses America’s golden age with the joy of a carefree Caribbean vacation. The brand will extend to franchise location across the country as they grow into an emerging market.

In addition to the brand identity, we designed the interior storefronts that will become part of the unique daytime experience of each location. Think tropical resort meets Main Street USA.

SERVICES
Brand Identity Design, Logo Design, Brand Strategy, Website Design, Retail Design
INDUSTRY
Senior Care, Assisted Living
YEAR
2021

VVDS Halau Serif
created by: Pavel Korzhenko published by: Vintage Voyage Design Supply
Market Deco
created by: Matthew Faustini

Sea Teal

Palm Green

Sunset Orange

Lava Rock

LOGO LOCKUP
PRIMARY LOGO

BADGE MARKS

Dave & Jenny Marrs

it’s time to rise above the noise

let's do this

8130 Lakewood Main Street
| Suite 103 306 |
Lakewood Ranch, FL 34202
941-222-2136

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