In 2019, Dave and Jenny Marrs were an undiscovered couple from Northwest Arkansas. Now, they’re an HGTV sensation. We’ve been with them throughout their journey to success. When they first came to us, they needed help developing a brand to represent them as they launched the first season of their HGTV show, Fixer to Fabulous.
The new brand needed to showcase their ability to transform average homes into cozy, welcoming spaces for people to gather and share in the goodness of life.
We originally named their brand, Good Table – An open invitation to gather and feel the goodness of home. Then, we designed a brand identity system and website that showcased the brand.
As their popularity grew (with their HGTV success and several spin-off shows), we adapted the brand to their namesake, Dave + Jenny Marrs. Since then, we’ve created multiple sub brands for their signature bed and breakfast and mercantile store. The brand identity we created has even become an exclusive product line at Walmart.